Hojicha
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Hojicha — Because Not Everyone Wants Caffeine
We added hojicha to the range because people talked about it a lot. They liked the idea of a Japanese tea ritual. Sometimes they did not want caffeine, especially in the evening. Hojicha tea is a type of tea. We like hojicha because it is a drink, for the evening. People can have hojicha. Still enjoy the Japanese tea ritual with lower caffeine option.
Our ceremonial hojicha tea powder is sourced from Okayama, the same region as one of our matchas. It can be mixed just as well, it whisks up beautifully, and it's become a genuinely popular option for people building a more flexible tea ritual.
Hojicha vs Matcha — When to Choose Which
If you've been curious about hojicha vs matcha and which one is right for you — both are worth trying. They serve different moments in the day.
Ceremonial Matcha Tea is your morning and midday tea. Matcha tea has moderate caffeine, clean focus, L-theanine to smooth the energy curve. It's a functional tea as much as a ritual one.
Hojicha is your afternoon and evening tea. Very low caffeine, naturally calming, a completely different flavor experience. A lot of people who love matcha green tea find hojicha fills in the hours when they don't want more stimulation but still want something that feels intentional and worth preparing.
What exactly is hojicha tea and how is it different from matcha green tea?
Hojicha tea is roasted Japanese green tea with a warm, caramel flavor and very low caffeine completely different from grassy, energizing matcha green tea.
Is your hojicha tea powder made from the same quality standard as your ceremonial matcha?
Yes, our Kagoshima hojicha tea powder is sourced and processed to the same ceremonial standard we apply to all our Japanese matcha tea products.
Can I use hojicha tea powder to make a latte the same way I make a matcha latte?
Absolutely — whisk your hojicha tea powder with a small amount of hot water first, then add steamed milk for a smooth, roasted hojicha latte.
Hojicha vs matcha which one should I start with if I'm new to Japanese tea?
If you're sensitive to caffeine or prefer warmer, toasty flavors, start with hojicha; if you want clean focus and energy, go with organic ceremonial matcha.
Does hojicha green tea have the same health benefits as organic matcha tea?
Hojicha green tea carries antioxidants and calming properties, though organic matcha tea is higher in L-theanine and chlorophyll due to its shade-grown, unroasted nature.